How to optimize images

A good rule of thumb is to use images that are between 1500 and 2500 pixels wide. If you’re using a plugin that utilizes a full-width banner (e.g., Header, Welcome Banner, Carousel), make sure your image is no less than 2000 pixels wide. For all other images that do not span the full-width of a browser, make sure it’s no less than 1500 pixels wide.

When you have your images saved to the correct dimensions, drop your files into TinyPNG, wait for the compression to finish, and download your new files. When you open your zipped file, you should see a significant difference in size!