I wanted to portray their identity with one that reflects a geometric foundation. The crossbar of the 'A' shows stability while the leg of the 'R' hugging the 'O' evokes comfort. I created rounded terminals to each letterform to give an inviting and friendly aesthetic. This juxtaposition between geometric and organic elements within the characters allow for a compelling image that directly relates to the business model; comfortable and durable furniture.


AERO is furniture market that has established contacts with leading furniture manufacturers from Italy, Malaysia and China, creating a large network of dealers throughout Russia. They offer a wide range of furniture from a warehouse in Moscow.


WORK DONE: Corporate brand identity.