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The Denim Lab provides a unique and enjoyable shopping experience. The layout of the store is open with product placement that is easy to maneuver without the complexity of a department store or the overkill of discounted stores. This is the idea behind the concept of the design. The logo is a simple illustrative design with custom lettering that works cohesively while maintaining minimalism. 

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The Denim Lab


The Denim Lab is a retail store based out of Southern California specializing in men's and women's casual clothing, shoes and accessories with an emphasis on denim products.

CLIENT: Two2Mango

WORK DONE: Corporate brand identity utilizing a custom, hand lettered logotype and illustration.